In early 2013 I Love Beatz, a Freestyle concept, was created by DJ Paul Elstak. His new concept has started in Club Saint Tropez Rotterdam. The first edition was immediately a success. Then the cozy party moved to a larger location in Rotterdam, the Factory010. 
In recent years, various parties have been successful areas of I Love Beatz, including Sunglow Festival, the DJ Paul Elstak birthday parties in the Maassilo Rotterdam . In 2017 was the first edition of I Love Beatz in the province Zeeland, on Liberation Day at the Timmerfabriek in Vlissingen. On 9 September 2017 we hosted the main stage at the Sunglow festival in Mijnsheerenland.

A diverse audience, a cozy atmosphere, good sound and harder styles are the hallmarks of our unique concept. Lovers of harder styles can go wild on this evening. Everything is twisted together. You will hear a mix of Freestyle, Hardstyle, Hardcore, Happy Hardcore, Trap, Old school and Early Rave.
The composition of the music during the evening will be varied. You do not know what to expect at what time, this makes I Love Beatz unique. A hardstyle track can be followed by freestyle and afterwards it can be just that a classic happy hardcore song pops through the speakers!